Away - Boston

Store Design | Visual Merchandising


Located in the Seaport neighborhood of Boston, I designed Away’s first New England store through fixture design, installation and visual merchandising.


Inspired by the historical charm of Boston, the store uses texture, materials and a monogrammed wall to illustrate the authenticity of the city. Replicating a landscape with fixtures of varying heights, I combined merchandise throughout the store to create a customer journey.

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All content is property of Away