Away - Boston

Store Design | Visual Merchandising

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Located in the Seaport neighborhood of Boston, I designed Away’s first New England store through fixture design, installation and visual merchandising.

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Inspired by the historical charm of Boston, the store uses texture, material and a monogrammed wall to illustrate the city’s authenticity. Replicating a landscape with fixtures of varying heights, the store creates a cohesive customer journey.

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All content is property of Away