Away - London

Store Design | Visual Merchandising

OBrochta_London1.jpg

Based on the success of their stateside stores, Away decided to expand internationally. Located in Seven Dials, I designed the flagship store through fixture design, project management, and visual merchandising.

OBrochta_London6.jpg
OBrochta_London5.jpg

The store’s layout was thoughtfully designed to be equal part discovery and self-direction, guiding customers to build their travel uniform. Showcasing Away’s full line of luggage and accessories, the store features an installation by Jo Hummel-Newell, as well as travel inspired furniture and merchandise.

20180901_London_Obrochta5.jpg
All content is property of Away

All content is property of Away