Away - London
Store Design | Visual Merchandising
Based on the success of their stateside stores, Away decided to expand internationally. Located in Seven Dials, London, I designed the flagship store through fixture design, project management, and visual merchandising.
The store’s layout was thoughtfully designed to be equal parts discovery and self-direction, guiding visitors to build their travel uniform. Showcasing Away’s full line of luggage and accessories, the store features an installation by Jo Hummel-Newell, as well as travel inspired furniture and merchandise.