Away - London

Store Design | Visual Merchandising


Based on the success of their stateside stores, Away decided to expand internationally. Located in Seven Dials, I designed the flagship store through fixture design, project management, and visual merchandising.


The store’s layout was thoughtfully designed to be equal part discovery and self-direction, guiding customers to build their travel uniform. Showcasing Away’s full line of luggage and accessories, the store features an installation by Jo Hummel-Newell, as well as travel inspired furniture and merchandise.

All content is property of Away

All content is property of Away